The X10 DVDs Are Ready!

The X10 DVDs are ready for order! In three weeks, they're boosting the price by 50%.

X10 Faculty Picture

You know you can't wait for the X10 DVDs.

Alex, Mike, Simon, Rob, Armand, Paul, Ken, Declan

Alex and Andy - X10 Intensity

Alex and Andy - X10 Intensity

Google AdWords – Part 2

Perry Marshall

So, the room takes the test I just posted (actually, I only posted one of the twelve, but you get the idea), and they get 50% right.

What did we learn?

Why guess when you can test?

Google AdWords – Part 2

Perry Marshall

Which Ad Pulled Best
Which One Was the Worst?

1. Free Gift if you love horses.
2. Free way to start horsing around.
3. How to adopt a horse.
4. Free lessons in horse training.
5. How to talk to a horse.

2,4,3,1,5 -

Big theme this weekend - the only true marketing genius is the customer. Don't assume a darn thing. Test the heck out of everything people.

Perry Marshall Picture

Perry Marshall - why guess when you can know?

Affiliate Marketing – Part 2

Paul Colligan

Yeah, me again.

Instead of tooting my own horn, I'm going to point out the same thing I pointed out at the beginning of my piece.

Two major DVD releases this month.

September 21, 2004 - Original Star Wars Trilogy
September 27, 2007 - X10 Coolum DVD

You'll be hearing a lot about the second release from a lot of the world's best up and coming Internet Affiliate Marketers. I've met a bunch of them here.

What a blast.

As Ken Giddens Shares from the Stage (Picture)

When Ken Giddens talk, people listen - and take note.

Free Search Engine Traffic – Part 2

Ken Giddens

Trade pages - not links.

Don't just trade links, syndicate pages of links between each other.

Your example:

http://www.aboutaerobics.com/clotheshangers.html

Web Conversion – Part 2

Alex Mandossian

I'll give you this one for free - "The 10% Of My Presentation I Really Hope You Remember Most"

Marketing principles tell you why people buy; whereas marketing tactics tell you how they buy.

Online audio is the fastest, easiest and most economical way to boost your sales and profits.

Armand Morin Picture

Armand Morin tells it like it is.

Digital Product Creation – Part 2

Armand Morin

If you know anything about Armand, you know he is the product creation King. The man creates more software than Gates.

I love it.

I've created a bunch of stuff because of what he's taught me.

I've been watching CBClicks.com for awhile. I knew it was Armand. What I didn't know was that he combined the power of the JV with the power of software creation and created this POWERHOUSE without spending a dime.

That is the power of X10.

Web Copy – Part 2 – How to Boost Your Advertising Pulling Power, Win More Sales, And Eliminate “Writer’s Block”

Alex Mandossian

Big idea: Spielberg, Lucas, and Jackson - films are built in chunks in the order that makes sense. Filming them sequentially would kill the project. Why do some write copy that way?

Alex Mandossian Picture

Alex Mandossian proves that you can kill writers block.

Email Marketing – Part 2

Declan Dunn

We know email is more powerful than the Web, and it always will be.

This quote sums it up more than anything else:

Navigation in a Web site kills sales.

Declan Dunn Picture

Declan Dunn changes the way you think about email.

From Perry Marshall's Email Travelogue

----

Harold Holt was the first modern world leader to
be eaten alive by sharks.

I'm not making this up. On November 17, 1967, the
Australian Prime Minister went for a swim in the ocean
and...well, just vanished. Never seen or heard from again.
"Presumed drowned" say the Aussies. With toothy
grin and a casual shrug, I should add.

In the US, if El Presidente mysteriously vanished
in the surf, they'd fire the Secret Service director
and launch a $100 Million investigation. (You can just
imagine the top ten list on Letterman.)

The Aussies named a swimming pool after the
poor guy

They've got a strange sense of humor over here

For example, yesterday I was strolling down
the sidewalk, enjoying the clear air and the sunny
afternoon and a 7 foot snake goes slithering by:

http://www.tannah.net/photos/mr_snake.jpg

I said to myself, "Self! This is not something
you see every day in Chicago. You need to stop
and let Mr. Snake pass by unimpeded."

Then an Aussie says to me, "Would you like me to pick
him up for you? Actually those are quite friendly."

I politely declined his gracious offer, suggesting
that instead of playing with a seven foot snake, perhaps
we could have tea and biscuits instead.

It's not just snakes and sharks that you need to
watch out for here in Oz. They have teeny tiny spiders
whose venom is so potent, it can kill a Rhinoceros.

But since they don't have Rhinos here, those spiders
kill people instead. Ever heard of killing two birds
with one stone? To a spider, 1 Rhino = 10 people. But once
again, the Aussies don't seem to mind. "Oh, don't worry
mate, if the spider bites you, it won't hurt for very
long at all."

Then there's the Portuguese Man-Of-War Jellyfish.
The last time a guy encountered one of those, the
man was still screaming long after he was unconscious.

"Never worry, mate, I've lived here 46 years and
nothing's ever happened to me. Hey, would you like
a Vegemite Sandwich?"

I tried Vegemite. Hmmm, how shall I describe it?
It's made out of yeast. Tastes like a blend of
castor oil and spackling paste.

N o t e s F r o m t h e X 1 0 S e m i n a r
Only a few minutes ago, Alex Mandossian finished his
segment on writing copy. He talked about verbs
vs. adjectives.

Verbs are good.

Adjectives are bad.

A mediocre copywriter uses lots of adjectives:"Casey
hit the ball so hard, it went over the fence."

A good copywriter uses powerful verbs and paints
a picture: "With bases loaded, Casey slammed the ball
out of the park."

A famous Leo Burnett Agency study revealed that
24.1% of the words that appeared in 62 failing ads
were adjectives.

The Ten Commandments, handed down to the prophet
Moses by God in 1800 BC, are the most famous lines of
persuasive copy in world history. Alex notes that
only 10% of the words in the Ten Commandments are
adjectives. He concludes, "If it's good enough
for God, it's good enough for me."

John Carlton has a course called "Kickass copywriting
secrets of a Marketing Rebel." So I think I'm going to
write my own course called "Kickass copywriting secrets
of God."

I n T h e G o o g l e D e p a r t m e n t
Yesterday I gave installment #1 of "Google AdWords:
Your Launchpad for World Domination."

Soundbyte from yesterday: Lester Wunderman isn't
a 'famous guru', but at age 84, insiders in direct
marketing respect him more than almost anyone else.
He's kind of like the Peter Drucker of DM. He invented
the book of the month club, the Columbia Record & Tape
Club, and he's the mastermind behind the American
Express card.

A few years ago in an obscure trade journal,Wunderman
made a brilliant observation: "Traditionally,
marketers had the list of customer names and were chasing
the customers. Now with the web, customers have the
list of business names and they're chasing the marketers.
It's a complete reversal."

How true this is. Ten years ago, only a handful
of visionaries were talking about 'permission marketing'
but now it's the rule. Ten years ago you couldn't enter
a world market in 10 minutes but today you can.

P e r r y T h e R o c k S t a r

Remember that Joe Walsh song "Life's Been Good To Me
So Far"? It goes 'It's hard to handle this fortune
and fame - everybody's so different, I haven't changed.'

Deep down I'm still a geek, but a trip to a
stylish clothing store can make me *appear* to be a hip
guy. I can go to Oz and pretend I'm a rock star. Last
night I had dinner with six ladies. (They needed help
with their Google accounts, and I took pity on them):

It's a rough life, but somebody's gotta do it.

Tune in next time for more tales from Oz.

Stay Frosty!

Perry Marshall

Paul Colligan Picture

Paul Colligan having too much fun on the stage.

Affiliate Marketing – Part 1

Paul Colligan

See, here's the problem. I go on next and Blogging from the stage would be considered bad form.

So, let me give the readers a little sneak peak ...

--

Paul, what type of affiliate program should I join? 5 questions you should ask:

• What kind of VV could this produce?
• How do they view affiliates?
• What are their long term plans?
• What is their competition?
• Why did they make the decisions they did?
  

Free Search Engine Traffic – Part 1

Ken Giddens

The Site – http://www.aboutaerobics.com

Thought 1 - Really bad copy gets people to leave your site and move on to your affiliate links.

Thought 2 - Get creative on your reciprocal linking - http://www.aboutaerobics.com/stay-home-fitness.html

Thought 3 - Get REALLY creative about your "link to us" page - http://www.aboutaerobics.com/exercisepatron.html

Yes, the title was "Google Adwords: Your Launch Pad for World Domination" 

Speaking of locals ... 

Web Copy – Part 1

Alex Mandossian

The first key to writing persuasive Web copy is the principle of consistency.

The second key to writing persuasive Web copy is the principle of frequency.

The third key to writing persuasive Web copy is the principle of anchoring.

KEY - If you want your prospects to salivate over your offer, your message must be logical and emotional.

Perry Marshall with the locals. They all love him. 

Multiply Your Business By 10

Michael Hewitt-Gleeson

Who closes the sale? Can the salesman close the sale? “I can’t close the sale.” - “My salespeople don’t make enough calls.”

Is that the right kind of thinking?

More X10 Pictures

Sorry that I haven't posted as many pictures as I'd like. More are coming, I just haven't gotten any good ones lately. More are coming, really ...

Simon Says

At the beginning of this event, X10 CEO Simon Chen said that he stood for three things:

1. Content - check.
2. Testing - check.
3. Continuing Education - coming soon. Stay tuned ...

Simon Chen Picture

Simon Chen
1 - Content
2 - Testing
3 - Continuing Education

Google AdWords – Part 1

Perry Marshall

Perry’s Hot Tips for Improving Your Google AdWords Campaigns

• 200 or 2000 keywords, not 20
• Divide keywords into NARROW themes
• ALWAYS split test 2 ads at a time
• Test various URL’s – RedWagons.com vs. MyCoolToys.com
• Redwagons.com/RadioFlyer.htm, not Redwagons Home Page.

Email Marketing – Part 1

Declan Dunn

Email marketing - they buy on the 5th try.

1. Instant response (Day 1)
2. Did you get it? (Day 3)
3. Remember me? (Day 7)
4. Let’s talk. (Day 14)
5. Time to buy. (Day 21)

Digital Product Creation – Part 1

Armand Morin

4 essential keys to product development
1. must solve a problem
2. must already be in high demand
3. must be simple for the end user
4. evaluate wants vs. needs – people buy what they want, not what they need

Web Conversion – Part 1

Alex Mandossian

#1 Always know your target market before you begin creating your products or services.

#2 Your marketing message is NOT nearly as important as the relationship you build with your market.

#3 Success depends on selling the right offer at the right price to the right marketing at precisely the right time.

Dr. Michael Hewitt-Gleeson Picture

Dr. Michael Hewitt-Gleeson puts us all in the X10 Mindset.

Anatomy of the X10 Mindset

Dr. Michael Hewitt-Gleeson

Our brain computers need new software.

We need to move from CVS - our current view of the situation to BVS - a better view of the situation.

What are you missing in the way you are currently viewing the situation?

3 Big Ideas from the First Day

Alexandria Brown - "The marketing is more important than the mastery." Brilliant. So many people wait to "master" what they are doing and it is 3 to 4 years before anything is produced. My first newsletter was terrible. Heck, my first few years were pretty bad - but I wouldn't be where I am today without them. Version 1 of anything is always lousy, but it is the only way you can get to Version 2.

Sandy Forster - Developed a viral email game where she grabbed thousands of names in a few weeks. She did it herself. No major branding organization with market research to tell her that viral is good. She just did it and it worked. God bless her.

Jennie Armato - Said it quietly, most missed it, but she buys all of her traffic from Google Adwords. She doesn't wait around for organic to kick in and knows that it makes good business sense to spend a nickel and dime here when it can make you a quarter or dollar there. I know too many people who need to learn that lesson.

Tomorrow the real Blogging begins ...

Declan Dunn and Alexandria Brown Pictures

Declan Dunn and Alexandria Brown. King of Email meets Queen of the Ezine.

Jennie Armato, Sandy Forester, Alexandria Brown Picture

Jennie Armato, Sandy Forster and Alexandria Brown. Not a bad way to start the first day.

Why this one is different

I've been here for a few days now. I've seen my kangaroos, tried vegemite, had some shrimp on the barbi and, most importantly, hung out with my new "mates."

As they say around here, "no dramas."

But even without the Aussie angle this event is so different from any other Internet Marketing event I've ever been to (or heard about). This is also, I think, the future of what these events are going to become.

The lack of pitching people are going to see here is going to do two different things:

1. It is going to prevent any problems or any worries about what the audience is going to get and what it is "really going to cost" to get the whole thing. I've seen the outlines, heard many of the presentations and am amazed at what they're going to show. Honestly, this Blog will probably be adversely affected as I'm going to be taking my own notes during this wild ride and writing this thing second.

Issue #1 is what everyone is talking about and focusing on.

But let's talk about the second issue.

2. These people are the best of the best. I'm honored to be sharing the stage with them and now that they have no pressure to sell or pitch, they only have pressure to perform. If they hold anything back here, they're going to look bad (they won't, don't worry) and, as a result, you're going to get NOTHING but the full story here. I can't wait.