Google AdWords – Part 1

Perry Marshall

Perry’s Hot Tips for Improving Your Google AdWords Campaigns

• 200 or 2000 keywords, not 20
• Divide keywords into NARROW themes
• ALWAYS split test 2 ads at a time
• Test various URL’s – RedWagons.com vs. MyCoolToys.com
• Redwagons.com/RadioFlyer.htm, not Redwagons Home Page.