Digital Product Creation – Part 1

Armand Morin

4 essential keys to product development
1. must solve a problem
2. must already be in high demand
3. must be simple for the end user
4. evaluate wants vs. needs – people buy what they want, not what they need

Web Conversion – Part 1

Alex Mandossian

#1 Always know your target market before you begin creating your products or services.

#2 Your marketing message is NOT nearly as important as the relationship you build with your market.

#3 Success depends on selling the right offer at the right price to the right marketing at precisely the right time.

Dr. Michael Hewitt-Gleeson Picture

Dr. Michael Hewitt-Gleeson puts us all in the X10 Mindset.

Anatomy of the X10 Mindset

Dr. Michael Hewitt-Gleeson

Our brain computers need new software.

We need to move from CVS - our current view of the situation to BVS - a better view of the situation.

What are you missing in the way you are currently viewing the situation?

3 Big Ideas from the First Day

Alexandria Brown - "The marketing is more important than the mastery." Brilliant. So many people wait to "master" what they are doing and it is 3 to 4 years before anything is produced. My first newsletter was terrible. Heck, my first few years were pretty bad - but I wouldn't be where I am today without them. Version 1 of anything is always lousy, but it is the only way you can get to Version 2.

Sandy Forster - Developed a viral email game where she grabbed thousands of names in a few weeks. She did it herself. No major branding organization with market research to tell her that viral is good. She just did it and it worked. God bless her.

Jennie Armato - Said it quietly, most missed it, but she buys all of her traffic from Google Adwords. She doesn't wait around for organic to kick in and knows that it makes good business sense to spend a nickel and dime here when it can make you a quarter or dollar there. I know too many people who need to learn that lesson.

Tomorrow the real Blogging begins ...

Declan Dunn and Alexandria Brown Pictures

Declan Dunn and Alexandria Brown. King of Email meets Queen of the Ezine.

Jennie Armato, Sandy Forester, Alexandria Brown Picture

Jennie Armato, Sandy Forster and Alexandria Brown. Not a bad way to start the first day.