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Sunday, September 05, 2004

Google AdWords – Part 2

Perry Marshall

Which Ad Pulled Best
Which One Was the Worst?

1. Free Gift if you love horses.
2. Free way to start horsing around.
3. How to adopt a horse.
4. Free lessons in horse training.
5. How to talk to a horse.

2,4,3,1,5 -

Big theme this weekend - the only true marketing genius is the customer. Don't assume a darn thing. Test the heck out of everything people.