3 Big Ideas from the First Day

Alexandria Brown - "The marketing is more important than the mastery." Brilliant. So many people wait to "master" what they are doing and it is 3 to 4 years before anything is produced. My first newsletter was terrible. Heck, my first few years were pretty bad - but I wouldn't be where I am today without them. Version 1 of anything is always lousy, but it is the only way you can get to Version 2.

Sandy Forster - Developed a viral email game where she grabbed thousands of names in a few weeks. She did it herself. No major branding organization with market research to tell her that viral is good. She just did it and it worked. God bless her.

Jennie Armato - Said it quietly, most missed it, but she buys all of her traffic from Google Adwords. She doesn't wait around for organic to kick in and knows that it makes good business sense to spend a nickel and dime here when it can make you a quarter or dollar there. I know too many people who need to learn that lesson.

Tomorrow the real Blogging begins ...